There are a number of advantages to using content management systems (CMSs). These are not limited to websites which have dynamic, interactive or regularly changing content.
The main benefit of a CMS is that it enables website owners to keep their site fresh and up-to-date without having to outsource the work to a webmaster, or requiring detailed technical knowledge.
Business benefits of CMS
If carefully sourced and implemented, a CMS can help you:
- streamline your authoring process
- update your website remotely, as and when needed
- ensure consistency in appearance and ‘look and feel’ of the website
- customise your website to meet your precise business needs
- use non-technical staff to make updates, although they may need training
- reduce website maintenance costs and dependency on third-party web developers for simple content updates
- integrate your website with customer relationship management and asset management systems
- store archived content, either for future use or reference
- use dynamic marketing (eg affiliate marketing, promotions or product recommendations) with personalised and targeted content to improve sales or user satisfaction
- optimise your website and content for search engine ranging or mobile use
To make the most of these benefits, you will need to define:
- your workflows and processes
- your technical requirements
This involves deciding who should have access to the CMS, and at what level, as well as establishing the approval procedures. See our CMS checklist: defining your technical and business requirements.
This post is from https://www.nibusinessinfo.co.uk/content/advantages-using-content-management-system